"Take the time to read The Cosmic Spiderweb, if you are responsible for making marketing decisions in your company or are a student aspiring to succeed in a marketing career. Lou Bitonti has written a book high in practical and useful advice, and low in the type of fluff that often fills business books these days." - Mike Vogel / former CEO of BBDO Detroit.

'Lou Bitonti is one of the true pioneers of event marketing, especially related to establishing methodologies for tracking and measuring results that impact the bottom line. The Cosmic Spiderweb is a practical, easy-to-read book that should be on the desks of every marketing executive who is responsible for determining the most effective and efficient ways to invest corporate marketing dollars." - Jeffrey R. Caponigro / President & CEO, Caponigro Public Relations Inc., Southfield, Michigan, and author of THE CRISIS COUNSELOR: A step-by-step guide to manageing a business crisis.

"Lou's gift is bringing his vision to life through a well-conceived and highly effective integrated marketing effort. When you draw back to the beginning of the televised event movement you find Lou Bitonti as one of the pioneers in this genre. Lou's talent to transform a concept into network television programming is legendary. No one is better at making the impossible possible." - Henry Schneidman / President - Eclipse Television & Sports Marketing, LLC.